Issue Focus

● In recent years, there has been an explosive growth of proptech companies in the global market. In particular, the investment in global proptech market has grown up to $ 13 billion. On that account, proptech is recognized as a new growth engine for the real estate business. ● This study attempts to understand the market of proptech through case analysis of companies and to suggest some implications for approaching the proptech market. ● The analysis result divided the proptech business into four categories: 1) Proptech for construction, 2) Proptech for smart buildings and commercial properties, 3) Proptech for smart homes and housing properties and 4) Proptech for sharing economy. ● As a result of the analysis, proptech would have an impact because the technology utilization level of the real estate market was lower than in other fields. Also, it is believed that the proptech market growth is due to the new markets created by the appearance of unicorn companies and the proven efficiency in reality. ● The essence of proptech is the advancement of the real estate industry utilizing technology, and although there may be differences in acceptance by country and subdivision this is a megatrend that is difficult to be reversed. To achieve the advancement of the real estate industry through the development of the proptech market, 1) policy support, 2) investor discovery and 3) corporate participation are necessary.