Research Reports

The issues of 'automation' and 'non-face-to-face' accelerated by Covid-19 are calling for a shift in the industrial paradigm. Therefore, it is time for construction companies to prepare for the post-corona era by preparing business strategies and organizational management plans. In this study, we would like to present a post-Covid era response task after identifying the problems that construction companies have experienced in management since Covid-19. Specifically, a survey was conducted on the top 100 general construction companies. The survey investigates the difficulties and direction of response of the construction company after Covid-19. The results of the survey are as follows. First, the difficulties caused by Covid-19 differed by size of construction companies and by business sector. Second, they agreed that a change in management strategy is needed after Covid-19. However, the countermeasures differed by the size of the construction company. Third, after Covid-19, construction companies recognised the need to change the way people operate. Fourth, we recognized the need to build systems within the organization in preparation for the non-face-to-face era. Fifth, as non-financial factors became important, the entity recognised the need for arrangements within the organization. Finally, practical government policy support will be needed to help the construction industry. Taken together, construction companies recognize the need for a shift in workforce management, organizational management, and business strategy in response to changes in the business environment after Covid-19. In this study, we present the direction of responding to construction companies and policy support measures in the post-corona era. First, the direction of the construction companies response can be divided into organizational, business, and operational aspects. In terms of operation, there is a countermeasure for win-win cooperation and a crisis management response system. On the business side, there are responses to customer-centered service growth and digital-based business system preparation. There is a change in the way people are managed in terms of organization. Next, I present seven detailed tasks. Specific details are as follows. ① Detailed tasks based on the importance of win-win cooperation: Strengthening ESG management ② Detailed tasks for establishing a crisis management response system: strengthening risk management ③ Detailed tasks for increasing customer-centered services: Product development that reflects customer needs ④ Detailed tasks for preparing a digital-based business system: activation of smart construction technology to improve productivity, and transition of work-oriented methods ⑤ Detailed tasks for changing the way people are managed: establishing an organizational culture that focuses on 'communication', 'crisis management ability' leadership, 'trust', and 'fairness' Finally, in the post-corona era, the government's effective policy support for the construction industry is presented. Specifically mentioning the need for policy support by company size and business type.