Issue Focus

In general, smart home is considered as a concept to integrate advanced information and communication technology into housing, and tends to approach from the technical point of view rather than analyzing the life of residents. - Bringing high-tech technology to a home lowers the utilization rate of the technology, such as an increase in the cost of sale, and difficulty in feedback on the feasibility and usability of the applied technology. There is an intelligent home as an example of failure before smart home. - In order to secure the sustainability of smart home, it is necessary to provide competitive services that satisfy residents despite the rise in the selling price. If advanced information and communication technology is a necessary condition, such a smart home service and its business ecosystem can be a sufficient condition. - Looking at the smart home from a technical point of view, it is possible to participate only in highly technical entities. However, from the viewpoint of business ecosystem, small and medium-sized construction companies have an opportunity to participate. ● The ongoing smart home business remains in the pipeline industry. Specifically, the construction industry focuses on the sale of apartments, telecommunication companies provide telecommunication services, and consumer electronics companies focus on selling appliances. - There is no mechanism to receive user feedback to increase the competitiveness of the actual smart home. - Smart home appliances that are integrated into the home are being developed to provide certain convenience to the residents, and the development direction of the smart home is mainly composed of convenience services. ● Smart home needs to be approached from the platform business perspective in order to have a competitive and sustainable mechanism. O2O-based products and service supply systems should be operated from the point of view of providing convenience services as well as living services. - Establishment of smart home platform business by linking smart home to platform where commerce occurs, incorporating residents into customer network, and establishing a variety of life service providers such as shopping, health, medical, education, etc. You can. - We can secure smart home competitiveness and sustainability by building a smart home from a platform business perspective. - All parties involved in the smart home platform business (housing providers, telecommunication companies, home appliance companies, etc.) can secure new revenue models while maintaining existing pipeline business. ● The platform business of smart home can be operated through role sharing and revenue sharing system among related parties, and discussions are needed to create a convergence system of technology, service and platform. - In the smart home, unlike other existing platform businesses, there are many customer networks and supplier networks, and the operators are diversified. Therefore, it is necessary to coordinate, integrate and organize them. - Establishment of a platform for each entity requires an integrated platform construction by a subject with certain authority and leadership, as the market becomes cloudy and there is a risk of confusion among users. - Platformed smart home as a new market is a new big market for all subjects such as construction industry as well as information and communication sector. Therefore, in terms of convergence, it is necessary to distinguish the role of each subject, establish a revenue sharing method, and develop a standard system.